In collaboration with TRAC, Mayland Community College’s Small Business Center has the following fall lineup of classes that are art-focused for those in an arts related field and seeking more information about the arts—marketing, bookkeeping, sales, just getting started.  All classes are held at the Arts Resource Center [ARC] in Spruce Pine [above the TRAC Gallery; entrance in back] on Wednesday, but please note the times. Classes are FREE, but you must register. When new classes are posted, please go to MCC Small Business Center, search for your class by location and date, and click the “Register” link. You can also call 828.766.1295 or e-mail Allen Cook.

Wed, August 30 : 7 Steps to Successfully Marketing Your Arts/Crafts Online [5:30-7:30 pm] Sometimes marketing your art online can be overwhelming! This seminar will focus on seven steps geared specifically towards artists that will help them navigate the world of online sales. [LaBelle]

Wed, September 13 : Connect With Your Customers by Telling Your Story [5:30-7:30 pm] Customers tend to buy more frequently from artists who tell the story behind their art because a story establishes a personal connection. This class will help you craft your story in a manner that will communicate your brand, values, and competitive advantage. Learn how to design a story that will enchant customers and emphasize your unique qualities. [LaBelle]

Wed, September 27 : Etsy, Ebay, Amazon? Best Online Sales Platforms for Artists [5:30-7:30 pm] Cultivating online sales channels for your studio can be a great way to make extra money and add visibility to your art. Let instructor, James “Zen” Douglas, educate and inform of the latest trends in online sales for artists. Find out which sales platform might work best for you! [Douglas]

Wed, October 11 : Create. Market. Sell! [4:00-6:00 pm] World renowned basket maker and marketing expert, Matt Tommey, started out creating baskets for fun from Kudzu. Merging his love for art with his knowledge of marketing, Matt went full time into the business of making baskets. He made his passion his job and now owns a lucrative studio in the River Arts District of Asheville, NC.  Sign up for this seminar and get ready to create, market, and sell your art! [Tommey]