In collaboration with TRAC, Mayland Community College’s Small Business Center has the following spring lineup of classes that are art-focused for those in an arts-related field and seeking more information about the arts—marketing, bookkeeping, sales, just getting started.  All classes are held at the Arts Resource Center [ARC] in Spruce Pine [above the TRAC Gallery; entrance in back] on Wednesday, but please note the times. Classes are FREE, but you must register. When new classes are posted, please go to MCC Small Business Center, search for your class by location and date, and click the “Register” link. You can also call 828.766.1295 or e-mail Allen Cook.

Wed., March 14: Creating Your Artist Statement [5:30-7:30 pm]

Having an effective artist statement is essential to market your work.  This seminar will cover artist statement essentials, how long it should be, and what it should contain. Class will also include exercises to help you craft and refine your artist statement. [LaBelle]

Wed., March 28: Build an Artist Biography – Workshop [5:30-7:30pm]

An artist biography provides customers with a quick look into the life and values of an artist. In this class, learn how to build a biography that can connect customers to you and your art. Students will work through exercises to complete an effective bio that can be used on social media, and print materials. [LaBelle]

Wed., April 11: Connect with Customers by Telling Your Story [5:30-7:30 pm]

Customers tend to buy more frequently from artists who tell the story behind their art because a story establishes a personal connection. This class will help you craft your story in a manner that will communicate your brand, values, and competitive advantage. Learn how to design a story that will enchant customers and emphasize your unique qualities. [LaBelle]

Wed., April 25: Tips for Success from the Yummy Mud Puddle [5:30-7:30 pm] NEW!

Get tips for business success and survival from area artists Claudia Dunaway and John Richards with the Yummy Mud Puddle. With local insight and over 100 years of combined experience in operating a successful studio, this seminar will be very informative and entertaining. Learn how to “make a living” in the arts business. Register today!  [Dunaway, Richards]

Wed, May 9: How to Sale your Art Online [5:30-7:30pm]

Explore the various sites to sell your art online. This class will cover traditional sales platforms as well as up and coming sites. Enjoy a seminar packed with usable information that can increase sales. [Douglas]

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