In collaboration with TRAC, Mayland Community College’s Small Business Center has the following spring lineup of classes that are art-focused for those in an arts-related field and seeking more information about the arts—marketing, bookkeeping, sales, just getting started.  All classes are held at the Arts Resource Center [ARC] in Spruce Pine [above the TRAC Gallery; entrance in back] on Wednesday, but please note the times. Classes are FREE, but you must register. When new classes are posted, please go to MCC Small Business Center, search for your class by location and date, and click the “Register” link. You can also call 828.766.1295 or e-mail Allen Cook.

Wed, April 11 : Connect with Customers by Telling Your Story [5:30-7:30 pm]

Customers tend to buy more frequently from artists who tell the story behind their art because a story establishes a personal connection. This class will help you craft your story in a manner that will communicate your brand, values, and competitive advantage. Learn how to design a story that will enchant customers and emphasize your unique qualities. [LaBelle]

Wed, April 25 : Tips for Success from the Yummy Mud Puddle [5:30-7:30 pm] NEW!

Get tips for business success and survival from area artists Claudia Dunaway and John Richards with the Yummy Mud Puddle. With local insight and over 100 years of combined experience in operating a successful studio, this seminar will be very informative and entertaining. Learn how to “make a living” in the arts business. Register today!  [Dunaway, Richards]

Wed, May 9 : How to Sell your Art Online [5:30-7:30pm]

Explore the various sites to sell your art online. This class will cover traditional sales platforms as well as up and coming sites. Enjoy a seminar packed with usable information that can increase sales. [Douglas]

Wed, June 6 : How to Sell on Etsy [5:30-7:30 pm]

Sell your art work, jewelry, crafts, and vintage items via Etsy. Learn how to register and start selling on Etsy. Taught by top rated online seller Nick Hawks, this class will provide an in-depth look at Etsy’s tools and provide insider tips that will hlep you succeed in Etsy’s online market place. [Hawks]

Wed, June 13 : How to Sell on Amazon [5:30-7:30pm]

Amazon is the leading e-commerce website in the United States with more than 350 million active users. In this fast paced class top rated seller Nick Hawks will teach you how to sell in the Amazon online marketplace. Gain knowledge on how to register online, choose the account that fits your goals, and list an item on Amazon for free to maximize your profitability. You’ll also learn how to ship your items or let Amazon ship them for you with “Fulfillment by Amazon” (FBA) shipping services. Learn how to make the most money with every sale. Seats are limited so sign up today! [Hawks]

Wed, July 11 : Square Up! Point of Sale for your Studio or Store [5:30-7:30 pm]

Square is one of the most popular ways of taking credit card payments via a smart phone. This class will cover setup and proper use of a square credit card reader for your smart phone as well as explore the use of Square for a point of sale system in your studio or store. [Hageman]

Wed, July 25 : VLOG Yourself to Connect with Customers [5:30-7:30pm]

Use video to connect with customers, attract clients and sell your art. Learn how to VLOG. Class will cover equipment, online resources, and tips to on how to shoot the perfect video. Learn how to use vlogging to your advantage. [Adams]

The Artist Entrepreneur Certificate Series

The Mayland Small Business Center in conjunction with Toe River Arts Council will be offering a new six class series geared towards Artist Entrepreneurs.

Stay tuned! More details to come!

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