In collaboration with TRAC, Mayland Community College’s Small Business Center has the following fall lineup of classes that are art-focused for those in an arts-related field and seeking more information about the arts—marketing, bookkeeping, sales, just getting started.  All classes are held at the Arts Resource Center [ARC] in Spruce Pine [above the TRAC Gallery; entrance in back] on Wednesday, but please note the times. Classes are FREE, but you must register. When new classes are posted, please go to MCC Small Business Center, search for your class by location and date, and click the “Register” link. You can also call 828.766.1295 or e-mail Allen Cook.


Thursday, SEPT 20, Arts Resource Center from 5:30 to 6:30pm
Thursday, SEPT 27, Burnsville (2nd floor, Toe River Arts Gallery), 5:30 to 6:30pm

Are you stuck in between what you want to do and exactly how to do it…online, social media…for your organization? Toe River Arts social media specialist, Mea Johnson, will present an hour-long social media workshop with detailed instruction on how to “share” an event to reach a maximum audience. Learn the importance of “tagging” and “hashtagging” posts for an event.  Follow her detailed powerpoint presentation with actual page examples. This class is targeted to artists and the bi-annual studio tour but open to all. All skill levels are welcome. Please bring laptop or cell phone.


The Artist Entrepreneur Certificate Series

The Small Business Center and Toe River Arts  are working together to offer seminars that will enable you to build and grow your creative business. Come to downtown Spruce Pine and learn the business side of art. Classes are geared to artists but open to anyone. Check out the NEW Art Entrepreneurship Certificate Series! Attend one class in the series or all five!


Wed, Sept 26 : Business Building Tips from a Local Master Potter

Established local artists, Jon Ellenbogen and Rebecca Plummer have been successfully operating “The Barking Spider Pottery” in Penland for over 40 years. In this class, explore topics such as establishing credibility, record keeping, tax considerations, insurance strategies, business practices, operating a co-operative gallery, creating your own crafts show and much more! [Ellenbogen/Plummer]

Wed, October 3 : Marketing Your Art 

From the Asheville River Arts District, successful studio owner and professional artist, Matt Tommey is well known for creating beautiful handmade baskets. In this seminar, Matt will share marketing techniques that will create new customers and build sales.

Wed, October 10 : Legal Considerations for Artists 

Attorney PW Glidewell will discuss common small business legal issues and ways to manage in order to reduce your chances for litigation. This seminar will help artists gain awareness of potential risks when dealing customers, navigating contracts, and much more! 

Wed, October 17 : Artist Bookkeeping Basics 

Gain insight into the best bookkeeping methods to manage your studio business. CPA, Kenneth Beam will discuss best practices for financial management and various accounting options to fit your style of business.

Wed, October 24 : Art Business Tax Guide 

Understanding taxes can be a challenge for many business owners. This seminar will focus on common tax requirements for artists. CPA, Alicia Sisk-Morris will help you make sense of it all.

Wed, April 11 : Connect with Customers by Telling Your Story [5:30-7:30 pm]

Customers tend to buy more frequently from artists who tell the story behind their art because a story establishes a personal connection. This class will help you craft your story in a manner that will communicate your brand, values, and competitive advantage. Learn how to design a story that will enchant customers and emphasize your unique qualities. [LaBelle]

Wed, April 25 : Tips for Success from the Yummy Mud Puddle [5:30-7:30 pm] NEW!

Get tips for business success and survival from area artists Claudia Dunaway and John Richards with the Yummy Mud Puddle. With local insight and over 100 years of combined experience in operating a successful studio, this seminar will be very informative and entertaining. Learn how to “make a living” in the arts business. Register today!  [Dunaway, Richards]

Wed, May 9 : How to Sell your Art Online [5:30-7:30pm]

Explore the various sites to sell your art online. This class will cover traditional sales platforms as well as up and coming sites. Enjoy a seminar packed with usable information that can increase sales. [Douglas]

Wed, June 6 : How to Sell on Etsy [5:30-7:30 pm]

Sell your art work, jewelry, crafts, and vintage items via Etsy. Learn how to register and start selling on Etsy. Taught by top rated online seller Nick Hawks, this class will provide an in-depth look at Etsy’s tools and provide insider tips that will hlep you succeed in Etsy’s online market place. [Hawks]

Wed, June 13 : How to Sell on Amazon [5:30-7:30pm]

Amazon is the leading e-commerce website in the United States with more than 350 million active users. In this fast paced class top rated seller Nick Hawks will teach you how to sell in the Amazon online marketplace. Gain knowledge on how to register online, choose the account that fits your goals, and list an item on Amazon for free to maximize your profitability. You’ll also learn how to ship your items or let Amazon ship them for you with “Fulfillment by Amazon” (FBA) shipping services. Learn how to make the most money with every sale. Seats are limited so sign up today! [Hawks]

Wed, July 11 : Square Up! Point of Sale for your Studio or Store [5:30-7:30 pm]

Square is one of the most popular ways of taking credit card payments via a smart phone. This class will cover setup and proper use of a square credit card reader for your smart phone as well as explore the use of Square for a point of sale system in your studio or store. [Hageman]

Wed, July 25 : VLOG Yourself to Connect with Customers [5:30-7:30pm]

Use video to connect with customers, attract clients and sell your art. Learn how to VLOG. Class will cover equipment, online resources, and tips to on how to shoot the perfect video. Learn how to use vlogging to your advantage. [Adams]

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